13 categories · 312 checks including 55 WCAG 2.2 AA criteria · one readiness score.
See your legal exposure and what an underperforming site is quietly costing you in new patients.
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Works with or without https:// or www — just paste the domain
Auditing a staging or preview link? Enter the real domain and we'll check its live Google ranking & domain authority. Leave blank for live sites.
✓ Evidence-based — every finding cites W3C, axe-core, SSL Labs or Google Lighthouse you can re-run yourself
▸ Batch scan — run several sites in a row
One website per line. Each is scanned in turn and both reports are saved to a shareable link — roughly 15 minutes per site. Keep this tab open. Results are saved as each site finishes, so closing the tab loses nothing already done.
▸ Backfill Dev Actions JSON — replay archived scans
Walks every archived scan, re-renders it through the real report builder, and stores a Dev Actions JSON for any that does not already have one. Keep this tab open and do not start a scan while it runs. Cancelling is safe — anything already written is skipped on the next run, so pressing the button again resumes.
These are regenerations, not archives. A replayed scan is run against today’s checks using that scan’s crawl data, so the result can differ from what the original report said. Every file this writes carries a regeneratedAt stamp saying so. Scans whose projection was too large to archive are not in the list and cannot be replayed.
What We Audit
One scan grades your site across all thirteen categories
Each one is a place a searching patient quietly decides to book with you — or with the practice down the street. Here's what we check, and why it matters.
1
Website Compliance
First, the site can't expose you to legal or liability risk. Accessibility (ADA) barriers are the exact issues cited in demand letters — and weak security puts patient data and trust on the line.
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2
Website Search
Before a patient can choose you, they have to find you — increasingly in AI answers like ChatGPT, then in Google and the local map pack. These categories decide whether you show up at all.
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3
Website Performance
Once they land on your site, these decide whether they actually book — or quietly leave for an easier competitor. A practice can be compliant and easy to find and still lose patients here.
01
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Accessibility
Whether every patient — including those who are blind or low-vision — can actually use your site.
ADA · WCAG 2.2
Website Compliance
What we check
- Your key pages against the official accessibility standard, flagging things like images without descriptions and form fields without labels.
- Each issue is tied to the specific rule it breaks, so it's verifiable — not opinion.
Why it matters
- An inaccessible site is the #1 cause of ADA demand letters against practices — and it turns away real patients who can't book.
02
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Security & Patient Privacy
Whether your site keeps patient information safe.
Security · HIPAA
Website Compliance
What we check
- How well your site protects data in transit, whether Google has flagged it as unsafe, and whether any patient intake forms are properly secured.
Why it matters
- A missing lock, weak protection, or an unsecured intake form puts patient data — and your HIPAA standing — at risk.
03
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AI Readiness
Whether ChatGPT, Gemini, and AI search can find and recommend your practice.
AI Search
Website Search
What we check
- How often AI assistants name your practice versus a competitor when someone asks for the best eye doctor nearby.
- Whether your site gives AI the clear, structured information it needs to describe you correctly.
Why it matters
- Patients increasingly ask AI for recommendations instead of scrolling Google. If AI has the wrong information — or none — it sends them to someone else.
04
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Getting Found on Google
Whether Google can tell what your pages are about and show them to searchers.
SEO
Website Search
What we check
- Real monthly search volume for eye-care terms near you, and whether your page titles and descriptions are set up for Google to find.
Why it matters
- When Google can't tell what your pages are about, you're invisible for the exact searches your future patients are typing right now.
05
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Local Presence & Reputation
Whether you show up when someone nearby searches "eye doctor near me."
Local SEO
Website Search
What we check
- Your Google Business listing, your reviews, and how many other eye-care practices are competing in your area.
- Whether your name, address, and hours are consistent everywhere Google looks.
Why it matters
- Most patient visits start with a local search. Show up below your competitors and those patients book with whoever's listed first.
06
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Speed & Performance
How fast your site loads for a real patient on a real phone.
Performance
Website Search
What we check
- Real-world load times using Google's own speed data from actual visitors, plus Google's official speed test.
Why it matters
- Every extra second sends visitors away and sinks your Google ranking — a double hit to how many patients ever reach you.
07
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Site Health
Whether hidden code problems are quietly hurting your site.
Technical
Website Search
What we check
- The code under the hood against the official checker, counting problems that also work against your accessibility.
Why it matters
- Broken code confuses phones, Google, and screen readers at once — hurting how you rank, load, and serve patients, all together.
08
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Booking & Conversion
Whether a ready-to-book patient can actually schedule in a tap or two.
Conversion
Website Performance
What we check
- Whether you have clear online booking and a tap-to-call phone number that works on a phone.
- Whether insurance information and a clear next step are easy to find.
Why it matters
- No clear "Book Now," a buried phone number, or a clunky form quietly costs you patients who were already ready to schedule.
09
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Design & First Impression
Whether your site makes a great practice look as good as it is.
First Impression
Website Performance
What we check
- What a patient sees in the first few seconds, before they scroll.
- How clean, current, and trustworthy the page looks.
Why it matters
- A dated or cluttered site makes a great practice look second-rate — and that first impression decides who patients trust with their eyes.
10
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Mobile & Responsive
Whether your site holds up on the phones most patients actually use.
Mobile
Website Performance
What we check
- Your site at real phone sizes — checking buttons are tappable, text fits, and nothing runs off the screen.
Why it matters
- Most patients visit on a phone. A layout that breaks or tiny buttons drive most of them away before they ever book.
11
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Content Quality
Whether your wording gives patients the confidence to book.
Content
Website Performance
What we check
- Whether your services and conditions have real pages, and whether doctor bios, hours, and trust signals are present.
Why it matters
- Thin pages, no bios, and missing trust signals leave patients unsure — and unsure patients don't book.
12
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Trust & Credibility
Whether the credentials that make a practice believable are actually on the page.
Trust
Website Performance
What we check
- Eight credibility signals, reported as a plain tally of how many we witnessed: board certification, provider credentials (OD/MD/DO/PhD), professional memberships, content review or last-updated dates, insurance and vision-plan information, hospital or clinical affiliation, years in practice, and awards or recognition.
Why it matters
- Eye care is what Google calls a "Your Money or Your Life" category — pages that affect health are held to a higher bar for demonstrated expertise. AI assistants and search engines both look for these signals before naming a practice, and so do patients choosing who to trust with their eyes.
13
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Ease of Use
Whether a visitor can quickly do what they came to do.
UX
Website Performance
What we check
- How fast a visitor can find your hours, location, and booking, and whether your menu is clear and easy to follow.
Why it matters
- If visitors can't quickly find what they need, they give up — and go to an easier competitor.
✦ No charge · No obligation
See Your Site Rebuilt to Every Standard — Free
You're already paying for website hosting and upkeep. Just tell us what you'd want changed or added from your current site, and we'll rebuild your entire website to meet every standard in this audit — ADA / WCAG 2.2, AI readiness, performance, security, and the rest — using your existing content. You get a complete, fully-functional preview in a couple of days. No charge, no obligation, no commitment to see it.
1
Tell us what you want. Just a quick note on anything you'd change or add from your current site — that's all it takes to start.
2
We build it free. Your whole site, rebuilt to every standard with your changes — a fully-functional preview in a couple of days.
3
Review your live preview. See the finished, working site before deciding anything.
4
Go live, painless. Love it? We flip it live with a simple DNS update — which we handle for you. Instead of paying your current host and maintenance vendor, $199/month covers hosting and all the fixes in this report, plus ongoing changes & updates anytime. Walk away anytime before then.
One flat $199/month — that's everything ongoing. No hosting bill, no per-change fees.
The rebuild is free. Once you go live, the single monthly fee replaces what you already pay for hosting and upkeep — and covers everything below. There is no other charge.
The full rebuild — your entire site rebuilt to every standard in this audit
Website hosting — fast, secure, and managed for you
Every fix in this report — ADA, AI readiness, SEO, performance, security & more
Ongoing changes & updates — request edits anytime, no per-change fees
Security & SSL — kept current so patient trust never lapses
A real person reviews it — before launch and as your site evolves
✦ You're already paying for hosting and upkeep somewhere. This replaces that bill — and you get a brand-new site for it.
★ Association special — through October 31, 2026
Through October 31, 2026 the initial build fee is $1,000 instead of $2,000, and the plan is $199/month. The build fee is due when you approve the finished site, and nothing before that. Because every site is reviewed by a real person before launch, we only take a limited number of builds each month — when this month's slots fill, the next available date opens up.
Here's all it takes to start:
- We reserve your build date at the $1,000 initial build fee
- We rebuild your site — keeping everything you like, improving what needs it
- You pay nothing until it's complete and you approve it — then the $1,000 build fee is due
Pick a build date and tell us anything you'd like changed from your current site — that's it.
✦ Going live is painless — we handle the switch
- Once your new site is approved with every required page, we just need access to your existing domain registrar — and we handle the switch for you. No downtime, no technical work on your end.
- Always reversible: we keep a full copy of your existing website, so if you ever want to go back, you can — at any time, no questions asked.
- Your email, phone, and existing patient links keep working throughout — only the website itself changes.
Your rebuilt site is designed and hosted by Optisite — the team behind the WebReady360 audit. Free preview built from your existing content · $1,000 off the initial build fee through October 31, 2026 · $1,000 due on approval of the finished site · $199/mo replaces what you already pay for hosting & upkeep, only if you choose to move over · Cancel-anytime before commitment
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