See what your website audit actually checks.

Different tools focus on different problems. Compare search visibility, accessibility, security, website usability, and the steps visitors take to get in touch.

  • Plumbers
  • Salons
  • Restaurants
  • Law offices
  • Shops

Coverage at a glance

Based on each company's public pages, checked October 31, 2026.

Described as covered Selected or limited Not publicly documented, or outside stated scope
Audit areaWebReady360WebsiteAudit.comSiteUpwardCustom Web Audits
Search and technical healthCoveredCoveredCoveredCovered
Speed and mobileCoveredCoveredNot documentedCovered
AccessibilityCoveredSelectedOutside scopeCovered
Security configurationCoveredCoveredOutside scopeCovered
Email and DNSCoveredSelectedNot documentedCovered
Content qualityCoveredCoveredCoveredCovered
Local presenceCoveredSelectedSelectedCovered
Getting in touchCoveredCoveredSelectedCovered
Analytics and trackingCoveredCoveredNot documentedCovered
AI readinessCoveredNot documentedCoveredCovered
Actual AI mentionsSelectedNot documentedOutside scopeCovered
PDF documentsLimitedNot documentedNot documentedNot documented
Backlinks and authorityLimitedOutside scopeOutside scopeCovered

A filled dot means a public description of the feature, not its depth or accuracy. This is not a ranking, and no tool is the right one for every job.

The details behind each dot

Audit areaWebReady360WebsiteAudit.comSiteUpwardCustom Web Audits
Published scope260 review items; 13 areas; conditional and human-review items included75+ checks; 15 categories81 checks; 4 focus areas100+ ranking factors; 13 scored areas, 14 with local
Search and technical healthTitles, indexing, canonicals, sitemaps, links, soft 404s and duplicate contentDocumented on-page and technical SEO and outbound link checksDocumented on-page and technical SEO, redirects, broken links and sitemapsDocumented crawling, indexing, redirects, structured data and link checks
Speed and mobileLighthouse and available real-user data; viewport, text, reflow, zoom; conditional browser and template testsDocumented performance metrics, plus mobile viewport and touch-target checksHTML size is mentioned; Core Web Vitals and mobile usability not publicly documentedDocumented mobile and desktop PageSpeed, real-user data where available, and phone-size screenshots
Accessibility55 WCAG 2.2 criteria plus 5 related items; axe-core, browser checks and human reviewSelected checks: forms, accessibility statement and alt textOutside stated scopeDocumented WCAG-based ARIA, alt-text, contrast and keyboard checks
Security configurationHTTPS, TLS, headers, cookies, script-version signals, exposed-file probes and redirectsDocumented SSL/TLS, HSTS and security header checksOutside stated scopeDocumented HTTPS, certificates, headers and mixed-content checks
Email and DNSSPF, DMARC, common DKIM selectors, DNSSEC and CAADNSSEC check; SPF, DKIM and DMARC described as recommendationsNot publicly documentedDocumented SPF, DKIM and DMARC checks
Content qualityReading level, freshness, FAQ content, distinct titles and descriptions, placeholder textDocumented reading level, structure and freshnessAnswer-first content, specific statements and sourcesReadability, keywords, thin content and duplicate content
Local presenceAvailable Google profile data; website versus Google phone, address and hours; selected multi-location checksContact details, hours and business schema; Google profile not publicly documentedWhether the business states where it is; reviews not measuredGoogle profile, reviews, nearest rivals and listings consistency
Getting in touchContact forms, where buttons lead, booking and chat widgets, call-link mismatches, configured browser checksContact forms, click-to-call links, contact details and chat widgetsContact information checked; forms not submitted; booking not publicly documentedForms, calls to action, click-to-call and key pages
Analytics and trackingAnalytics installed, each tag firing once, and consent toolsAnalytics, tag manager and ad-pixel checksNot publicly documentedMarketing tags and connected-account data
AI readinessSchema, question-and-answer content, business identity, crawler rules, first HTML versus JavaScriptNot publicly documented on its features pageCore focus: AI crawler access and page citabilityAI crawler access, answer readiness and schema
Actual AI mentionsConfigured OpenAI and Perplexity samples at scan timeNot publicly documentedOutside stated scope: the score does not measure how often a site is citedLists ChatGPT, Gemini, Perplexity and Google AI Overviews
PDF documentsLimited tagging and language-marker checks; deeper usability requires human reviewNot publicly documentedNot publicly documentedNot publicly documented
Backlinks and authorityConfigured Moz authority, spam-score, linking-domain and link-count summariesOutside stated scope: outbound links onlyOutside stated scopeReferring domains, potentially toxic links, growth and domain rank

Vendors define and count checks differently. Published counts are scope descriptions, not an accuracy ranking. "Not publicly documented" means the feature was not established in the public pages we reviewed. These descriptions do not establish the accuracy of any tool's implementation. WebReady360's own results depend on configured services, access, applicable checks, and measurement quality.

Useful tools. A connected perspective.

Google PageSpeed Insights

Performance, Core Web Vitals, and Lighthouse diagnostics. WebReady360 uses these measurements as part of a broader review.

WAVE

Accessibility evaluation that helps identify barriers and supports human review. WAVE's own help page explains that no errors does not mean a page is accessible.

Sources and methodology

Competitor details come from these public pages, checked October 31, 2026. Our own column describes what our audit is built to check; each report shows what was actually measured.

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