Frequently asked questions

A review framework spanning 13 areas, including search, AI readiness, accessibility, speed, security, content, local information, and the path to getting in touch. See all 13 areas. Individual results depend on the site, applicable checks, and the information available.

Up to 500 pages per audit. A larger site is reviewed up to that limit, not all the way through.

No. The total describes the review framework. It includes automated measurements, conditional and informational checks, and items requiring human review. An area appearing in the framework does not mean every measurement can be completed on every site.

It works for any kind of business with a website. Checks that only make sense for certain businesses are left out when they don't apply to you.

The U.S. Justice Department says businesses open to the public must make what they offer online accessible, and it has no regulation setting a technical standard for them. It names WCAG as helpful guidance. Its 2024 rule requires WCAG 2.1 AA of state and local government websites. Ask a lawyer about your own situation. Read the department's guidance.

The audit helps identify potential accessibility barriers and organize remediation. It does not make changes to your site or certify legal compliance. Human evaluation is needed for issues that automation cannot fully assess. See the accessibility checks.

Findings include explanations and recommended next steps. Some changes are straightforward; others may need your developer, hosting provider, accessibility specialist, or another member of your team. See how findings read in a sample report.

When available, the audit can sample API-based responses from ChatGPT and Perplexity for relevant local searches. These are observations at scan time, not a promise that every person will receive the same answer. The feature depends on configured services and usable business and location information.

We publish a side-by-side of what each company says it covers, with sources. See the comparison.

The audit identifies findings and provides recommendations. Your website team carries out the changes. Some findings also call for further testing or specialist review.